Gritty Gal marketing Takes on The Charleston Marketing Podcast

There’s something magical about podcasting - the chance to share your story, connect with others, and dive into meaningful conversations.

This week, Gritty Gal was beyond excited to sit down with our friend Stephanie Barrow, founder of Stephanie Barrow Consulting and 2023's Charleston Marketer of the Year on The Charleston Marketing Podcast to chat about all the things — motherhood, marketing, podcasts, and the balancing act of running a business while keeping it real. If you know us, you know we thrive in organized chaos, and this podcast episode was the perfect blend of fun and focused energy.

Marketing in the Lowcountry: Insights, Inspiration, and Real Talk

First things first: if you’re not already listening to The Charleston Marketing Podcast, fix that ASAP. Stephanie and Mike Compton, another local Charleston marketing genius, dive into the ins and outs of marketing in our beautiful city, featuring experts, thought leaders, and entrepreneurs shaking up the scene in Charleston and beyond.

From PR and social media to branding and digital strategy, this podcast highlights the movers and shakers redefining what it means to succeed in Charleston’s business scene. With a knack for pulling actionable tips and stories from their guests, Stephanie and Mike make every episode both inspiring and incredibly useful.

Sharing Our Story: The Guest Experience

There’s something about sharing your story that hits differently when it’s real and relatable.

On this episode, we talked about how building connections isn’t just about having the perfect strategy - it’s about staying authentic and telling stories that genuinely matter.

But we didn’t stop at business. We got into the personal stuff, too - like juggling life as "girl moms," running a growing business, hosting our podcast Marketing and Mayhem, and still managing to squeeze in some self-care. It’s all part of creating a brand that’s as real and relatable as the clients we love working with.

Why Podcasts Are the Marketing Secret Weapon You Didn’t Know You Needed

Getting featured on a podcast isn’t just cool - it’s one of the smartest ways to market your business. Here’s why:

1. Authentic Storytelling: People buy from people, not businesses. Sharing your story in a relaxed, conversational format helps listeners connect with the real you.

2. Expert Positioning: Whether you're a seasoned pro or just starting out, being a podcast guest elevates your authority in your industry.

3. Reach New Audiences: Podcasts have loyal listeners who trust the host’s recommendations, making it an ideal platform to introduce your brand.

4. Content Goldmine: Your podcast episode can be repurposed into social media posts, blogs (hello👋), and even email marketing campaigns.

   
   

How to Get Yourself on a Podcast

Ready to be the next podcast superstar? Here are a few tips to land a guest spot:

1. Do Your Homework: Research podcasts in your niche and listen to a few episodes to understand the vibe.

2. Pitch with Purpose: Reach out to the host with a personalized message about why you’d be a great fit. Highlight what value you can bring to their audience.

3. Have a Story to Tell: Think about what makes you or your business unique. People love hearing real-life experiences, lessons, and aha moments.

4. Join Social Media Groups: Look for Facebook or LinkedIn groups where podcast hosts and potential guests connect. These are great places to pitch yourself to shows that align with your target audience.

5. Be a Good Guest: Show up prepared, be engaging, and remember to promote the episode once it’s live.

   
   

Wrapping It Up

Our chat with Stephanie was everything we hoped for - fun, insightful, and full of energy. We left feeling inspired, motivated, and ready to tackle new challenges (not to mention feeling like total marketing badasses).

So, whether you’re a fellow Charleston entrepreneur or just someone who loves a good marketing convo, tune in to The Charleston Marketing Podcast and catch our episode! Hear us dive into the wild world of motherhood, marketing, and the balancing act of running a business while keeping it real. It’s a conversation full of laughs, insights, and plenty of relatable moments.

And hey, if we can rock podcast day, so can you. Go ahead and pitch yourself to your dream podcast - just bring your authentic self and let your story shine.

Be sure to give our episode a listen here, and let us know what you think—we’d love to hear your thoughts and favorite takeaways!